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How To Create Behavior Flows [Using Goal Funnels in Data Studio]

In this post I will take a look at analyzing soft conversions using Goal Funnels in Data Studio. In a previous post Often Overlooked [but important] Event Goals in Google Analytics, I covered setting up and tracking event goals in Google Analytics. So let’s explore how tracking soft conversion can help you understand a user’s journey […]

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Google AutoTagging vs. Manual Tagging – Do You Know the Difference?

Understanding the difference between Google AutoTagging vs. Manual Tagging and properly implementing one or both of these methods is important for campaign tracking and data consistency. As marketers, it is imperative that we can define the digital initiatives driving success and tracking parameters give us the ability to do this. This naturally makes us want […]

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Step Up Your Game & Track Custom UTM Parameters in Google Analytics

Ever find yourself limited by standard UTM Parameters and wish you could see Custom UTM Parameters in Google Analytics reports? I have, and from what I came across in forums others have as well. As a result, I was prompted to write a simple step-by-step guide. Before I show you how to track Custom UTM […]

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