The limitations of data-driven attribution tools are one of my most significant challenges in the world of digital marketing today. No one has yet mastered a way to seamlessly collect and track data across multiple devices and channels throughout a customer’s fragmented journey. Existing Attribution Tools You can access attribution and assisted […]
Have you ever found yourself pitching a media plan to clients and are not sure how to explain your Facebook Budget Allocation? In fact, what is the minimum budget for Facebook ads? Yes, Facebook has a minimum budget in terms of daily spend that you can set on the Ad Set level to as little […]
As a digital marketer unchecked Facebook Frequency is a thorn in your side. This can cause oversaturation or ad fatigue, especially when targeting smaller audience segments. Repeatedly exposing the same pool of people to your creative, will render your advertising in-effective or worse create a negative brand impact. Facebook Frequency is a good indicator of […]
Note: As of July 1, 2021 the standalone Facebook Analytics tool is no longer available. According to Facebook this is part of an initiative to consolidate business tools. You can learn more about Facebook changes related to iOS14 Privacy updates here.For better Facebook Ads reporting read our blog on how to create Facebook Ads […]