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Is Google Ads Broad Match The New Facebook Ads Lookalike?

  What does Google Ads Broad Match and Facebook Ads have in common? Well nothing really, but hear me out. When you think of Facebook LAL (Lookalike) audiences I highly doubt Google Ads Broad Match Search Keywords cross your mind. But you would be surprised at the similarities. Before we dive in, let’s briefly review […]

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Data Monitoring KPIs that Drive Decision-Making

Modern marketing is pretty far removed from the age of Mad Men. Rather than creativity, it’s focused on KPIs, numbers and, most importantly – constant data monitoring. Now data plays a vital role in marketing decisions. And it’s no surprise. DDDM – or data-driven decision-making – is the approach most companies take to their business. […]

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What the FLoC is going on with data privacy?

  Do you know how Apple’s iOS 14 update will affect your advertising? Are you wondering WTF Google’s FLoC is? Well, you’ve come to the right place! All of the recent news surrounding data privacy and digital marketing is enough to make your head explode 🤯.   Does the iOS 14 update prioritize profits or […]

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