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How To Add Facebook Ad URL Parameters [The Right Way]

Creating Facebook Ad URL Parameters can quickly become a tedious task, but doing it right is a crucial element of clean performance reporting and insights. This post will cover: Defining a consistent naming convention leveraging UTM Parameter fields Manual tagging Automated tagging Because everyone has a slightly different approach on how to set this up, […]

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Setting up Facebook Cost Data for Google Analytics

Importing Facebook Cost Data for your direct response traffic campaigns into Google Analytics can provide multiple benefits. First of all, it allows you to look at all of your Facebook Cost Data and Site Visitor Behavior aggregated in a single place. This makes reporting easier, whether analyzing data inside of Google Analytics, pulling data into […]

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How To Track Facebook Ads in Google Analytics [The Easy Way]

Accurately tracking Facebook ads in Google Analytics consists of two primary steps: Clearly defined and consistent UTM Parameters so that you can identify Facebook traffic in Google Analytics Import cost, impression, and click data into Google Analytics so that you can map platform and session data Analyzing performance holistically can be a daunting task given […]

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