Facebook Ad Placement options are numerous and can be confusing. This article looks at all of the available placement options and how to best leverage these against various campaign objectives. Initially, advertising on Facebook meant boosting your post for engagements or promoting a dark post to users in the news feed and on the right […]
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EasyAutoTagging – Built to Automate Campaign Tagging & Tracking at Scale
Creating Facebook Ad URL Parameters can quickly become a tedious task, but doing it right is a crucial element of clean performance reporting and insights. This post will cover: Defining a consistent naming convention leveraging UTM Parameter fields Manual tagging Automated tagging Because everyone has a slightly different approach on how to set this up, […]
Importing Facebook Cost Data for your direct response traffic campaigns into Google Analytics can provide multiple benefits. First of all, it allows you to look at all of your Facebook Cost Data and Site Visitor Behavior aggregated in a single place. This makes reporting easier, whether analyzing data inside of Google Analytics, pulling data into […]
Accurately tracking Facebook ads in Google Analytics consists of two primary steps: Clearly defined and consistent UTM Parameters so that you can identify Facebook traffic in Google Analytics Import cost, impression, and click data into Google Analytics so that you can map platform and session data Analyzing performance holistically can be a daunting task given […]