A blog about data-driven marketing.

EasyAutoTagging – Built to Automate Campaign Tagging & Tracking at Scale

Learn More

bubble bubble
Latest Posts

Setting up Facebook Cost Data for Google Analytics

Importing Facebook Cost Data for your direct response traffic campaigns into Google Analytics can provide multiple benefits. First of all, it allows you to look at all of your Facebook Cost Data and Site Visitor Behavior aggregated in a single place. This makes reporting easier, whether analyzing data inside of Google Analytics, pulling data into […]

Read More

How To Track Facebook Ads in Google Analytics [The Easy Way]

Accurately tracking Facebook ads in Google Analytics consists of two primary steps: Clearly defined and consistent UTM Parameters so that you can identify Facebook traffic in Google Analytics Import cost, impression, and click data into Google Analytics so that you can map platform and session data Analyzing performance holistically can be a daunting task given […]

Read More