Importing Facebook Cost Data for your direct response traffic campaigns into Google Analytics can provide multiple benefits.
First of all, it allows you to look at all of your Facebook Cost Data and Site Visitor Behavior aggregated in a single place.
This makes reporting easier, whether analyzing data inside of Google Analytics, pulling data into a spreadsheet, or using a third party reporting platform.
Furthermore, with cohesive campaign tagging, your imported Facebook Cost Data will now properly map site visitor campaign data.
As a result, importing cost data into google analytics provides a complete picture of campaign performance.
In addition, you get more insights into campaign effectiveness with campaign attribution using the Google Analytics available attribution models.
Here we will just go over setting up Facebook Cost Data inside of Google Analytics so that we can access these inside of the GA Connector, but Trenton Greener over at Moz goes through the entire process in depth in his article Importing Cost, Click, & Impression Data to GA Using GA’s Data Import Feature
Ok, let’s go ahead and set up our Cost Data Sets to import Facebook data into Google Analytics.
Facebook Cost Data Sets
Sign in to Google Analytics.
Select the admin tab and navigate to the property to which you want to upload the data and click Data Import.
This will display the Data Sets page.
Create a new ‘Cost Data’ data set to hold your imported data.
Select Cost Data and click Continue
Give it a name and connect your desired view then click Continue
Define your data set schema as follows:
Under the columns where at least one must be provided add:
Under the columns that may be provided add:
- Ad Content
Important: Set the import behavior to overwrite and click save.
You should now see your Facebook Cost Data set as an option in EasyAutoTagging’s GA Connector.