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Google Analytics Data Import for Facebook Cost Data [How To]

The Google Analytics Data Import feature is great for importing advertising data from non-google platforms such as Facebook.

Having the ability to analyze Facebook Cost Data for your direct response traffic campaigns in Google Analytics can provide multiple benefits:

 

  • First, it allows you to look at all of your Facebook Cost Data and Site Visitor Behavior aggregated in a single place. This makes reporting easier. Whether analyzing data inside of Google Analytics, pulling data into a spreadsheet via Supermetrics, or using a third-party reporting platform.

 

Supermetrics is a simple yet flexible and powerful reporting tool that gives you the freedom to decide how, when, and where to pull your data Learn More 👉

 

  • Second, with automated campaign tagging, imported Facebook Cost Data will now properly map Facebook campaign cost, impressions and clicks with Google Analytics session data. As a result, importing cost data into Google Analytics provides a complete picture of campaign performance.

 

  • Third, [if you have a large enough data set] you can get cross channel performance insights leveraging Google Analytics attribution and multi channel funnel reports.

 

For example, take the Cost Analysis Report below. This default report, available in Google Analytics, displays ongoing cost, impression, click and conversion data for both Facebook and Google Ads.

 

facebook cost data sets in google analytics

 

In this post, I will go over using Google Analytics Data Import for setting up Facebook Cost Data. You can then manually upload a .csv file or access the Data Set in EasyAutoTagging to automate the Google Analytics data import process.

 

Track Facebook Ads in Google Analytics – Effortlessly

Get Accurate cost and click data for Your Facebook Ads in Google Analytics.

Learn More

 

What is a Data Set in Google Analytics?

 

A Data Set in Google Analytics is a container that holds different types of information you can then import into Google Analytics. Google supports uploading these types of data:

  • Refund Data
  • User Data
  • Campaign Data
  • Geographical Data
  • Content Data
  • Product Data
  • Custom Data
  • Salesforce Sale Cloud Data

Next, let’s go ahead and set up our Cost Data Sets to import Facebook data into Google Analytics.

 

Google Analytics Data Import for Facebook Cost Data Sets

 

Sign in to Google Analytics.

Select the Admin tab and click Data Import.

Note: Data Sets are defined on the property level. Make sure that you have the correct Google Analytics property for your Facebook Cost Data upload selected. You will be able to select the view when you are creating the data set.

 

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On the Google Analytics Data Import page create a new ‘Cost Data’ data set to hold your imported data.

 

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Select Cost Data as your data set type and click Continue

 

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Give the data set a Name and connect your desired View then click Continue

 

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Define your Data Set schema as follows:

Under the columns where at least one must be provided add:

  • Clicks
  • Cost
  • Impressions

Under the columns that may be provided add:

  • Ad Content
  • Campaign

Your Data Set schema should look like this:

 

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Important: Set the import behavior to overwrite and click save.

 

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You are all set up with the Google Analytics data import!

If you head over to EasyAutoTagging you can now see your Facebook Cost Data set as an option in the drop-down as long as you have Tag Campaigns & Import Cost Data selected.

 

EasyAutoTagging Cost Data Set Google Analytics

 

Track Facebook Ads in Google Analytics – Effortlessly

Get Accurate cost and click data for Your Facebook Ads in Google Analytics.

Learn More

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You can automatically import data from Facebook Ads to Google Analytics using special tool, for example, this one – https://www.owox.com/products/bi/pipeline/facebook-to-google-analytics/ It even free for a small number of accounts.

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Yes, that is true but the mentioned tool does not automate URL Parameters for Facebook Ads and automatically map cost data in Google Analytics. However, if you are only looking to import cost data OWOX can work.

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