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Pricing & Plans

Have you seen a 20 to 40% reduction in reported conversions recently?

What’s new with Facebook ads?

As of January 19th, Facebook Ads Manager has a new default reporting attribution window: 7-day click, 1-day view.

Why does this matter?

Expect to see a 20 to 40% reduction in reported conversions. To make matters worse, the iOS 14 update limits you to 8 conversion events for each Facebook pixel and can delay reporting by up to 3 days.

Is there any way to address this?

Yes — diversify your analytics away from the Facebook Ads Manager. It’s more important than ever before to do this.

Do you have any recommendations?

Google Analytics is a solid choice for Facebook marketers. Here’s why:

It’s FREE.

It supports (near) real-time reporting.

There are no limits on conversion events.

GA4, the newest version, can identify users across devices.

Are there any caveats to be aware of?

For Google Analytics to be effective, you need accurate, consistent UTMS and clear visibility into Facebook Ad spend.

How can I get consistent UTMs and clear Facebook Ad spend visibility in Google Analytics?

EasyAutoTagging can improve how you track Facebook performance in Google Analytics. Here’s how:

You can automate Facebook Ad UTMs.

You’re able to report on the campaign, ad set, and ad level in Google Analytics.

You can automatically upload Facebook cost data into Google Analytics.

You’ll get accurate cost, impression and click data.

Don’t get left behind by this Facebook Attribution update.

 

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Feature Comparison

Basic Professional Agency Enterprise
Monthly Spend
across connected Ad Accounts
Up to $25k Up to $75k Up to $250k $250k+
User Logins 2 4 6 8+
Automated Tagging
Automated Cost Data Imports
Historical Data Imports
Unlimited Projects (Data Connectors)
Unlimited Campaigns
Unlimited UTM Templates (Profiles)
Email Support
Unlimited Chat Support
Dedicated Account Manager
Custom Integrations
On Site Setup & Support