Conversion Imports are built to be flexible so you can adapt any custom Salesforce configuration to send real-time standard or custom events to Facebook and optimize B2B Facebook Ads to scale.
Select any available object in Salesforce.
- Lead Objects
- Opportunity Objects
- Custom Objects
Select the field that defines a conversion and set the desired status. Leverage custom rules to refine your leads further.
- Lead Status Fields
- MQL or SQL Fields
- Annual Revenue
- Company Size
Map Salesforce conversions to any standard or custom Facebook event.
- Create new custom events
- Use existing custom events
- Leverage Facebook standard events
Leverage additional customer information to match event instances as well as pass value-based information along with your events.
- Map lead revenue to the value event parameter
- Send additional user information for customer match
Real-Time Data Syncs
Get Salesforce events synced with Facebook Ads in real-time. Our system scans Salesforce on your defined schedule for new events and pushes these to Salesforce in real-time.
- 15 Minute Syncs
- 30 Minute Syncs
- 45 Minute Syncs
- 60 Minute Syncs
All PII data is hashed when our system pulls, processes, and pushes Salesforce data. We do not access, store or send any readable PII data at any time. Reference the full list of hashed values here.
- Phone Number
How Can You Win With B2B Marketing On Facebook?
1. Create a Salesforce Facebook optimization feedback loop.
2. Send value-based conversion signals back to Facebook in real-time.Learn more >