Broad Demo Targeting: Why Less Can Be More for Scalable B2B GrowthNote: This post expands on my B2B Paid Media Growth Framework. View the full framework here => The B2B Paid Media Growth Framework6d ago6d ago
Custom Groups In Looker Studio: Simplifying Data SegmentationIn this post, I’ll show you how to create Custom Groups in Google Looker Studio, a powerful way to tailor your data reports to your needs…Feb 9Feb 9
Google Ads Performance Max Campaigns — Welcome to the Black BoxGoogle Ads Performance Max campaigns were launched to all advertisers late last year. In this campaign type, marketers relinquish most of…Feb 7Feb 7
Is Google Ads Broad Match The New Facebook Ads Lookalike?What does Google Ads Broad Match and Facebook Ads have in common? Well, nothing really, but hear me out.Feb 7Feb 7
Authenticity and Deep Knowledge: The Ultimate Value Proposition in the AI EraI recently met with my good friend Jim Shook and we were brainstorming ideas, like we always do, around AI and its future implications…Jun 29, 2024Jun 29, 2024
Why I Choose a Granular Amazon Account Structure Over the Condensed ApproachWorking with Amazon I have come across two schools of thought. One approach is to condense more and the other is to get super granular…Jan 2, 2020Jan 2, 2020
How the ‘Earned [Not] Secret’ helped me build my first SaaS PlatformHow the ‘Earned [Not] Secret’ helped me build my first SaaS PlatformOct 4, 2018Oct 4, 2018