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Data Monitoring KPIs that Drive Decision-Making

Modern marketing is pretty far removed from the age of Mad Men. Rather than creativity, it’s focused on KPIs, numbers and, most importantly – constant data monitoring. Now data plays a vital role in marketing decisions. And it’s no surprise. DDDM – or data-driven decision-making – is the approach most companies take to their business. […]

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What the FLoC is going on with data privacy?

  Do you know how Apple’s iOS 14 update will affect your advertising? Are you wondering WTF Google’s FLoC is? Well, you’ve come to the right place! All of the recent news surrounding data privacy and digital marketing is enough to make your head explode 🤯.   Does the iOS 14 update prioritize profits or […]

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EasyAutoTagging Feature Update – Improved Dashboard and Notifications

We recently rolled out a revamped and updated notification system to give users more insights into:   Data connectors actively running tagging processes. Why specific ads could not be tagged and what can be done to resolve them. Ability to trigger a reprocess within the data connector once errors are resolved. Access to a data […]

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