Let’s face it tracking digital marketing funnels for non-transactional conversions (i.e. non-Ecommerce goals not part of a purchase funnel) in Google Analytics is anything but straightforward. However, there are some workarounds such as: Building goal funnels in data studio. Using the Funnel Visualization report. Tweaking Google Analytics Ecommerce funnel (Checkout Behavior report) to track non-transactional conversions. […]
A blog about data-driven marketing.
EasyAutoTagging – Built to Automate Campaign Tagging & Tracking at Scale
Last week we rolled out three new features to make EasyAutoTaggin more flexible for your specific use case. 1. New Initaitve Filters You can now filter by campaign status: Active Paused Filtering campaigns by status ensures that EasyAutoTagging is only tagging and importing cost data for active campaigns dynamically removing paused campaigns from the queue. […]
Given the simplicity of setting up the Facebook Pixel coupled with the vast amount of user data that Facebook Analytics collects can make it tempting to place Google Analytics on the back burner. If you see result driven data within Facebook Analytics why spend the time for an elaborate Google Analytics Facebook integration? Not to […]
What are Campaign URL Builders and why do we use them? Without UTM Parameters you go blind 🙈 without Campaign URL Builders you go crazy 🤪. Campaign URL Builders make it easy(ish) to build and apply UTM Parameters to your links across different marketing channels so that you can accurately identify what initiatives are driving […]