We recently rolled out a revamped and updated notification system to give users more insights into: Data connectors actively running tagging processes. Why specific ads could not be tagged and what can be done to resolve them. Ability to trigger a reprocess within the data connector once errors are resolved. Access to a data […]
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How the Sales Cycle and Seasonality Impact Facebook Performance [Hint it takes more than Facebook data]
Understanding the Sales Cycle and seasonal trends can explain performance anomalies when every optimization trick has been exhausted. Have you found yourself second guessing your Facebook marketing abilities? Don’t worry it happens to the best of us. Before we take a closer look at how the Sales Cycle and seasonality affect Facebook campaigns let’s take a closer […]
No one talks about it but you can edit a Facebook ad post after posting without losing social proof using the following steps: Remove the ad from any active, inactive or completed Facebook campaign Find the ad using the Ad ID in the Page Post section of the Facebook Ads manager Edit the ad copy […]
Before we take an insider look at Supermetrics (https://supermetrics.com/) let’s review the disadvantages of the current reporting landscape. As digital marketers, we are always on the lookout for the perfect reporting tool. A simple tool that will blend data across channels and produce cohesive dashboards. All this, while still being flexible enough to produce quick […]