Estimated Reading Time: 7 Minutes Last Update: 7/4/2018 Facebook is a robust and versatile advertising platform, to keep it that way, there are ongoing Facebook ad changes. Especially given Facebook’s annual growth in advertising revenue they have an excellent reason to keep their head in the game. Facebook’s U.S. and non-U.S. advertising revenue from 2014 to […]
A blog about data-driven marketing.
EasyAutoTagging – Built to Automate Campaign Tagging & Tracking at Scale
Estimated Reading Time: 15 Minutes Facebook Ads Manager has a lot to offer but can get confusing with the many available and updated features so we created this [awesome] Facebook Ads Manager Guide. Take a look at their New Facebook Advertising Features track record for 2018. Facebook is practically making changes or adding features every month. […]
Estimated Reading Time: 7 Minutes Measuring website user behavior whether it is to consume content or make a purchase is vital which is why I put together a post on how to add Google Analytics to WordPress. Why WordPress? WordPress is a super popular platform, and according to some of the most recent stats, 30% […]
The tracking methodology for each platform can vary causing some confusion on how to read Google Analytics and Facebook conversion Attribution. This infographic breaks down the tracking and attribution nuances so that you can leverage the power of each to become a better marketer.