A blog about data-driven marketing.

EasyAutoTagging – Built to Automate Campaign Tagging & Tracking at Scale

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November Feature Updates

Last week we rolled out three new features to make EasyAutoTaggin more flexible for your specific use case. 1. New Initaitve Filters You can now filter by campaign status: Active Paused Filtering campaigns by status ensures that EasyAutoTagging is only tagging and importing cost data for active campaigns dynamically removing paused campaigns from the queue. […]

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7 Alternatives to the Google Campaign URL Builder

What are Campaign URL Builders and why do we use them? Without UTM Parameters you go blind 🙈 without Campaign URL Builders you go crazy 🤪. Campaign URL Builders make it easy(ish) to build and apply UTM Parameters to your links across different marketing channels so that you can accurately identify what initiatives are driving […]

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[Automated] Campaign Tracking in Google Analytics & Facebook

Note: This post talks about campaign tracking in Google Analytics and Facebook through automated monitoring of data anomalies. To learn more about detailed Google Analytics campaign tracking during set up i.e., using UTM Parameters you can reference these posts on Setting up URL Parameters for Facebook Ads and tracking Facebook Ads in Google Analytics. Why is it […]

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