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7 Alternatives to the Google Campaign URL Builder

What are Campaign URL Builders and why do we use them? Without UTM Parameters you go blind šŸ™ˆ without Campaign URL Builders you go crazy šŸ¤Ŗ. Campaign URL Builders make it easy(ish) to build and apply UTM Parameters to your links across different marketing channels so that you can accurately identify what initiatives are driving […]

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[Automated] Campaign Tracking in Google Analytics & Facebook

Note:Ā This post talks about campaign tracking in Google Analytics and Facebook through automated monitoring of data anomalies. To learn more about detailed Google Analytics campaign tracking during set up i.e., using UTM Parameters you can reference these posts on Setting up URL Parameters for Facebook AdsĀ and tracking Facebook Ads in Google Analytics. Why is it […]

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9 Facebook Updates In 2018 You Can’t [Afford] To Miss

Estimated Reading Time: 7 Minutes Last Update: 7/4/2018 Facebook is a robust and versatile advertising platform, to keep it that way, there are ongoing Facebook ad changes. Especially given Facebookā€™s annual growth inĀ advertising revenueĀ they have an excellent reason to keep their head in the game.   Facebook’s U.S. and non-U.S. advertising revenue from 2014 to […]

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