We have revamped the UTM Profile experience to be more flexible so that you can configure UTM Profiles to match your custom URL Parameter Structure. This release includes the following changes: Concatenate static and dynamic URL Parameter values. Customize the delimiter as an underscore, space, or dash. Updated UI with drag and reorder functionality. Watch […]
Written by: Camille Magpantay Read time 5 minutes As an e-commerce business, you know that data is essential to your success. You need to track website visits, monitor shopping behavior, and gather feedback in order to make informed decisions about your business. But all too often, e-commerce businesses ignore analytics in favor of more “glamorous” […]
In the spring of last year, we released improved email and dashboard notifications to provide better Data Connector insights. After hearing your feedback we recently added a quality of life improvement. Now you can control who on your team receives Data Connector Email Updates. Generally, we recommend that at least one person on your team keeps these […]
Written by: Gabriel Solberg Read time 5 minutes Media Efficiency Ratio or MER is a marketing metric to measure how efficiently paid media is driving total revenue. In e-commerce, the Media Efficiency Ratio is often referred to as Blended ROAS. Return on ad spend (ROAS) and Media Efficiency Ratio are not the same. […]