Written by: Gabriel Solberg Read time 10 minutes Google Ads Performance Max campaigns first launched to all advertisers late last year. Performance Max is a campaign type where marketers relinquish most of their control and are forced to trust Google’s machine learning capabilities for better or worse. This comes as no surprise given the direction […]
If you are reading this post my guess is you are analyzing All Pages or Landing Page reports in Google Analytics and noticing how one page can show up on multiple rows with different URL parameters. In this post, I will show you how to exclude URL Query Parameters and clean up your page reports. […]
In early January we made it possible to add and remove team members that receive Data Connector Email notifications. Prior to this release, only team members that created the Data Connector would receive updates. Similarly, we have added Email notification controls to give you more control and ensure that the right person is receiving the […]
Savvy Facebook marketers have adapted and are leaning in on UTM tracking and Google Analytics reporting. Google Analytics can be daunting with the wealth of data it provides. We are here to give you a simple step-by-step guide on how you can build a Facebook Ads Dashboard for E-commerce in Google Analytics that you can […]