Tag: Seasonality

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How the Sales Cycle and Seasonality Impact Facebook Performance [Hint it takes more than Facebook data]

Understanding theĀ Sales Cycle and seasonal trends can explain performance anomalies when every optimization trick has been exhausted. Have you found yourself second guessing your Facebook marketing abilities? Donā€™t worry it happens to the best of us. Before we take a closer look at how the Sales Cycle and seasonality affect Facebook campaignsĀ letā€™s take a closer […]

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