Tag: Facebook Ads

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How the Sales Cycle and Seasonality Impact Facebook Performance [Hint it takes more than Facebook data]

Understanding the Sales Cycle and seasonal trends can explain performance anomalies when every optimization trick has been exhausted. Have you found yourself second guessing your Facebook marketing abilities? Don’t worry it happens to the best of us. Before we take a closer look at how the Sales Cycle and seasonality affect Facebook campaigns let’s take a closer […]

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