Are you wondering how Apple’s iOS 14 Privacy Update will impact your Facebook conversion data? You’re not alone. With over 60% of US mobile devices running on iOS, your concern is certainly legitimate. To make matters worse, iOS users tend to be high-value prospects. The war between Facebook and Apple is real. And […]
Understanding the Sales Cycle and seasonal trends can explain performance anomalies when every optimization trick has been exhausted. Have you found yourself second guessing your Facebook marketing abilities? Don’t worry it happens to the best of us. Before we take a closer look at how the Sales Cycle and seasonality affect Facebook campaigns let’s take a closer […]
No one talks about it but you can edit a Facebook ad post after posting without losing social proof using the following steps: Remove the ad from any active, inactive or completed Facebook campaign Find the ad using the Ad ID in the Page Post section of the Facebook Ads manager Edit the ad copy […]
How does the Facebook Business Manager work and why should you use it? For one thing, it’s a valuable tool to have in your arsenal. Especially if you are managing multiple ad accounts, pages and pixels across a team. According to Facebook anyone can use the Business Manager: “Small to large businesses use Business […]