Tag: Facebook Tracking

How To Prepare Your Facebook Ads for the iOS 14 Privacy Update

Are you wondering how Apple’s iOS 14 Privacy Update will impact your Facebook conversion data? You’re not alone. With over 60% of US mobile devices running on iOS, your concern is certainly legitimate. To make matters worse, iOS users tend to be high-value prospects. The war between Facebook and Apple is real. And […]

Tags: CAPI, Conversion API, Facebook Ads, Facebook Tracking

Facebook Analytics – Are You [Over] Dependent?

Note: As of July 1, 2021 the standalone Facebook Analytics tool is no longer available. According to Facebook this is part of an initiative to consolidate business tools. You can learn more about Facebook changes related to iOS14 Privacy updates here.For better Facebook Ads reporting read our blog on how to create Facebook Ads […]

Tags: Attribution, Facebook Ads, Facebook Analytics, Facebook Tracking, Google Analytics