Tag: Attribution

A blog about data-driven marketing.

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Killing non-converting Search Campaigns? Make sure to check these Data-Driven Attribution Metrics first.

The limitations of data-driven attribution tools are one of my most significant challenges in the world of digital marketing today. No one has yet mastered a way to seamlessly collect and track data across multiple devices and channels throughout a customer’s fragmented journey. Existing Attribution Tools You can access attribution and assisted conversion reports that […]

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Facebook Pixel vs Google Analytics Conversions [Explained]

Tracking Facebook Pixel vs Google Analytics conversions is key to measuring the success of your Facebook campaigns. KPIs such as Reach, CTR or Engaged Users are directional. On their own, they are vanity metrics but coupled with attribution insights we can understand and optimize towards key conversion. As with everything digital, there are nuances to […]

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