If you want to improve the effectiveness of your advertising campaigns and make informed decisions about your marketing budget, it’s time to start importing cost data into Google Analytics 4 (GA4). GA4 is an essential tool for tracking website traffic and gaining insights into the performance of your advertising campaigns, but without knowing how much […]
Welcome to this edition of the EasyAutoTagging newsletter! It’s no secret that digital marketing moves fast and here are some of the most recent updates: Is Blockchain going to save advertising? YouTube can now measure sales lift Facebook will migrate all bidding to Campaign level bidding A picture is worth a 1000 words… Will TikTok […]
Note: As of July 1, 2021 the standalone Facebook Analytics tool is no longer available. According to Facebook this is part of an initiative to consolidate business tools. You can learn more about Facebook changes related to iOS14 Privacy updates here.For better Facebook Ads reporting read our blog on how to create Facebook Ads […]
The tracking methodology for each platform can vary causing some confusion on how to read Google Analytics and Facebook conversion Attribution. This infographic breaks down the tracking and attribution nuances so that you can leverage the power of each to become a better marketer.