Given the simplicity of setting up the Facebook Pixel coupled with the vast amount of user data that Facebook Analytics collects can make it tempting to place Google Analytics on the back burner. If you see result driven data within Facebook Analytics why spend the time for an elaborate Google Analytics integration? Not to mention […]
The tracking methodology for each platform can vary causing some confusion on how to read Google Analytics and Facebook conversion Attribution. This infographic breaks down the tracking and attribution nuances so that you can leverage the power of each to become a better marketer.
Killing non-converting Search Campaigns? Make sure to check these Data-Driven Attribution Metrics first.
The limitations of data-driven attribution tools are one of my most significant challenges in the world of digital marketing today. No one has yet mastered a way to seamlessly collect and track data across multiple devices and channels throughout a customer’s fragmented journey. Existing Attribution Tools You can access attribution and assisted conversion reports that […]
Tracking Facebook Pixel vs Google Analytics conversions is key to measuring the success of your Facebook campaigns. KPIs such as Reach, CTR or Engaged Users are directional. On their own, they are vanity metrics but coupled with attribution insights we can understand and optimize towards key conversion. As with everything digital, there are nuances to […]