Welcome to this edition of the EasyAutoTagging newsletter! It’s no secret that digital marketing moves fast and here are some of the most recent updates: Is Blockchain going to save advertising? YouTube can now measure sales lift Facebook will migrate all bidding to Campaign level bidding A picture is worth a 1000 words… Will TikTok […]
Given the simplicity of setting up the Facebook Pixel coupled with the vast amount of user data that Facebook Analytics collects can make it tempting to place Google Analytics on the back burner. If you see result driven data within Facebook Analytics why spend the time for an elaborate Google Analytics Facebook integration? Not to […]
The tracking methodology for each platform can vary causing some confusion on how to read Google Analytics and Facebook conversion Attribution. This infographic breaks down the tracking and attribution nuances so that you can leverage the power of each to become a better marketer.
Killing non-converting Search Campaigns? Make sure to check these Data-Driven Attribution Metrics first.
The limitations of data-driven attribution tools are one of my most significant challenges in the world of digital marketing today. No one has yet mastered a way to seamlessly collect and track data across multiple devices and channels throughout a customer’s fragmented journey. Existing Attribution Tools You can access attribution and assisted conversion reports that […]