The tracking methodology for each platform can vary causing some confusion on how to read Google Analytics and Facebook conversion Attribution. This infographic breaks down the tracking and attribution nuances so that you can leverage the power of each to become a better marketer.
Note: We left this post as it was written back on 2018 since it is interesting to see what tactics evolve and how other tactics remain fundamental. You can get more recent content related to Apple’s iOS 14 privacy update here. Maybe soon we will have the ability to set up and execute our Facebook […]