The tracking methodology for each platform can vary causing some confusion on how to read Google Analytics and Facebook conversion Attribution. This infographic breaks down the tracking and attribution nuances so that you can leverage the power of each to become a better marketer.
Maybe soon we will have the ability to set up and execute our Facebook Ads with minimal steps and seamless execution of all Facebook Advertising initiatives. However, as of today, we have not yet reached that state of ease and comfort in the fragmented digital landscape. It is up to us as savvy and scrappy […]