Tag: Google Analytics

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How to Automate Facebook & Google Analytics Campaign Tracking

Note: This post talks about campaign tracking in Google Analytics and Facebook through automated monitoring of data anomalies. To learn more about detailed Google Analytics campaign tracking during set up i.e., using UTM Parameters you can reference these posts on Setting up URL Parameters for Facebook Ads and tracking Facebook Ads in Google Analytics. Why is it […]

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Google Analytics & Facebook Conversion Tracking Explained [InfoGraphic]

The tracking methodology for each platform can vary causing some confusion on how to read Google Analytics and Facebook conversion Attribution. This infographic breaks down the tracking and attribution nuances so that you can leverage the power of each to become a better marketer.       Get detailed Facebook Ad breakdowns in Google Analytics. Start […]

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