Given the simplicity of setting up the Facebook Pixel coupled with the vast amount of user data that Facebook Analytics collects can make it tempting to place Google Analytics on the back burner. If you see result driven data within Facebook Analytics why spend the time for an elaborate Google Analytics integration? Not to mention […]
Note: This post talks about campaign tracking in Google Analytics and Facebook through automated monitoring of data anomalies. To learn more about detailed Google Analytics campaign tracking during set up i.e., using UTM Parameters you can reference these posts on Setting up URL Parameters for Facebook Ads and tracking Facebook Ads in Google Analytics. Why is it […]
Estimated Reading Time: 7 Minutes Measuring website user behavior whether it is to consume content or make a purchase is vital which is why I put together a post on how to add Google Analytics to WordPress. Why WordPress? WordPress is a super popular platform, and according to some of the most recent stats, 30% […]
The tracking methodology for each platform can vary causing some confusion on how to read Google Analytics and Facebook conversion Attribution. This infographic breaks down the tracking and attribution nuances so that you can leverage the power of each to become a better marketer.