Written by: EasyAutoTagging Staff Read time 4 minutes Tracking Bing Ads in Google Analytics is an effective way to evaluate the performance of your campaigns and pinpoint optimization opportunities. However, merely creating a UTM code for each ad campaign via Google’s Campaign URL Builder tool may not suffice. If you’re looking to elevate your tracking […]
Understanding the difference between Google AutoTagging vs. Manual Tagging and properly implementing one or both of these methods is important for campaign tracking and data consistency. As marketers, it is imperative that we can define the digital initiatives driving success and tracking parameters give us the ability to do this. This naturally makes us want […]
What are URL Parameters in Facebook Ads? Facebook Ad URL Parameters are added to the end of your website URL to track where your visitors are coming from. Why is it important to add Facebook Ad URL Parameters? Well to better explain, let’s look at it this way: I wake up late. As I rush to […]