Note: This post talks about campaign tracking in Google Analytics and Facebook through automated monitoring of data anomalies. To learn more about detailed Google Analytics campaign tracking during set up i.e., using UTM Parameters you can reference these posts on Setting up URL Parameters for Facebook Ads and tracking Facebook Ads in Google Analytics. Why is it […]
Understanding the difference between Google AutoTagging vs. Manual Tagging and properly implementing one or both of these methods is important for campaign tracking and data consistency. As marketers, it is imperative that we can define the digital initiatives driving success and tracking parameters give us the ability to do this. This naturally makes us want […]
Written by: Gabriel Solberg Read time 16 minutes Accurately tracking Facebook Ads in Google Analytics is now more important then ever. With the upcoming iOS 14 update you can expect to see a 20% – 40% reduction of reported conversions in the Facebook Ads Manager. To clarify, this does not mean Facebook Ads will become ineffective. […]