Tag: Campaign Tracking

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[Automated] Campaign Tracking in Google Analytics & Facebook

Note: This post talks about campaign tracking in Google Analytics and Facebook through automated monitoring of data anomalies. To learn more about detailed Google Analytics campaign tracking during set up i.e., using UTM Parameters you can reference these posts on Setting up URL Parameters for Facebook Ads and tracking Facebook Ads in Google Analytics. Why is it […]

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Google AutoTagging vs. Manual Tagging – Do You Know the Difference?

Understanding the difference between Google AutoTagging vs. Manual Tagging and properly implementing one or both of these methods is important for campaign tracking and data consistency. As marketers, it is imperative that we can define the digital initiatives driving success and tracking parameters give us the ability to do this. This naturally makes us want […]

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How To Track Facebook Ads in Google Analytics [The Easy Way]

Accurately tracking Facebook ads in Google Analytics consists of two primary steps: Clearly defined and consistent UTM Parameters so that you can identify Facebook traffic in Google Analytics Import cost, impression, and click data into Google Analytics so that you can map platform and session data Analyzing performance holistically can be a daunting task given […]

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