Tag: Facebook

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[Automated] Campaign Tracking in Google Analytics & Facebook

Note: This post talks about campaign tracking in Google Analytics and Facebook through automated monitoring of data anomalies. To learn more about detailed Google Analytics campaign tracking during set up i.e., using UTM Parameters you can reference these posts on Setting up URL Parameters for Facebook Ads and tracking Facebook Ads in Google Analytics. Why is it […]

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9 Facebook Updates In 2018 You Can’t [Afford] To Miss

Estimated Reading Time: 7 Minutes Last Update: 7/4/2018 Facebook is a robust and versatile advertising platform, to keep it that way, there are ongoing Facebook ad changes. Especially given Facebook’s annual growth in advertising revenue they have an excellent reason to keep their head in the game.   Facebook’s U.S. and non-U.S. advertising revenue from 2014 to […]

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Facebook Ad Targeting Done Right [Without Partner Categories]

Following the mishandling of Cambridge Analytica’s abuse of user data, Facebook is taking pre-emptive measures across the board, including Facebook Ad Targeting, to clean up its data practices including the removal of all private and public Facebook Third-Party Data Targeting. Note: Ginny Marvin points out that GDPR (General Data Protection Regulation) going into effect May of 2018 […]

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