Tag: Facebook

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How to Automate Facebook & Google Analytics Campaign Tracking

Note: This post talks about campaign tracking in Google Analytics and Facebook through automated monitoring of data anomalies. To learn more about detailed Google Analytics campaign tracking during set up i.e., using UTM Parameters you can reference these posts on Setting up URL Parameters for Facebook Ads and tracking Facebook Ads in Google Analytics. Why is it […]

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9 New Facebook Updates In 2018 You Can’t [Afford] To Miss

Facebook is a robust and versatile advertising platform, to keep it that way, there are ongoing New Facebook Updates to their advertising platform. Especially given Facebook’s annual growth in advertising revenue they have an excellent reason to keep their head in the game.   Facebook’s U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. […]

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