Tag: Bing Ads

How to Track Bing Ads in Google Analytics 4

Written by: EasyAutoTagging Staff Read time 4 minutes Tracking Bing Ads in Google Analytics is an effective way to evaluate the performance of your campaigns and pinpoint optimization opportunities. However, merely creating a UTM code for each ad campaign via Google’s Campaign URL Builder tool may not suffice. If you’re looking to elevate your tracking […]

Tags: Bing Ads, Final URL Suffix, Google Analytics, URL Parameters, UTM Builder, UTM Parameters

Benefits of Linking Google Analytics 4 and Bing Ads

Written by: EasyAutoTagging Staff Read time 2 minutes Bing Ads, a Microsoft-owned advertising platform, enables advertisers to showcase their ads on both Bing and Yahoo search engines. Meanwhile, Google Analytics 4, a widely-used web analytics tool, offers a comprehensive solution for monitoring website traffic. However, Google Analytics 4 can also be leveraged to track data […]

Tags: Analytics, Bing Ads, Google Analytics 4, Microsoft Ads