Estimated Reading Time: 7 Minutes Measuring website user behavior whether it is to consume content or make a purchase is vital which is why I put together a post on how to add Google Analytics to WordPress. Why WordPress? WordPress is a super popular platform, and according to some of the most recent stats, 30% […]
The tracking methodology for each platform can vary causing some confusion on how to read Google Analytics and Facebook conversion Attribution. This infographic breaks down the tracking and attribution nuances so that you can leverage the power of each to become a better marketer.
So, the question is why Track Events Goals in Google Analytics? For one thing, Tracking Event Goals in Google Analytics gives you insights that are valuable and specific to your business. Furthermore, Events that align with your key business objective are crucial to understanding how users from various sources paid and organic are interacting with […]
Killing non-converting Search Campaigns? Make sure to check these Data-Driven Attribution Metrics first.
The limitations of data-driven attribution tools are one of my most significant challenges in the world of digital marketing today. No one has yet mastered a way to seamlessly collect and track data across multiple devices and channels throughout a customer’s fragmented journey. Existing Attribution Tools You can access attribution and assisted conversion reports that […]