Tag: Conversion Tracking

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Google Analytics & Facebook Conversion Tracking Explained [InfoGraphic]

The tracking methodology for each platform can vary causing some confusion on how to read Google Analytics and Facebook conversion Attribution. This infographic breaks down the tracking and attribution nuances so that you can leverage the power of each to become a better marketer.       Get detailed Facebook Ad breakdowns in Google Analytics. Start […]

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Killing non-converting Search Campaigns? Make sure to check these Data-Driven Attribution Metrics first.

The limitations of data-driven attribution tools are one of my most significant challenges in the world of digital marketing today. No one has yet mastered a way to seamlessly collect and track data across multiple devices and channels throughout a customer’s fragmented journey.   Existing Attribution Tools   You can access attribution and assisted conversion […]

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