So what do Lowercase Filters in Google Analytics specifically have to do with noise? Google Analytics Filters are set on the View Level to organize and segment data. Let’s say you made sure to have a clean and organized tagging convention in place that neatly lines up with your measurement plan. Only to find that […]
Killing non-converting Search Campaigns? Make sure to check these Data-Driven Attribution Metrics first.
The limitations of data-driven attribution tools are one of my most significant challenges in the world of digital marketing today. No one has yet mastered a way to seamlessly collect and track data across multiple devices and channels throughout a customer’s fragmented journey. Existing Attribution Tools You can access attribution and assisted conversion […]