Tag: Data

A blog about data-driven marketing.

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Killing non-converting Search Campaigns? Make sure to check these Data-Driven Attribution Metrics first.

The limitations of data-driven attribution tools are one of my most significant challenges in the world of digital marketing today. No one has yet mastered a way to seamlessly collect and track data across multiple devices and channels throughout a customer’s fragmented journey. Existing Attribution Tools You can access attribution and assisted conversion reports that […]

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