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Facebook Conversion Optimization [No Data No Problem]

Leveraging Facebook Conversion Optimization for key conversion actions is a critical component of running successful Facebook campaigns and can significantly impact performance. However, have you ever tried to launch a campaign with minimal or no historical Facebook Pixel conversion data? What usually happens? You launch your Facebook conversion objective campaign only to find Ad Sets […]

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How To Manage Facebook Frequency [Tip]

As a digital marketer unchecked Facebook Frequency is a thorn in your side. This can cause oversaturation or ad fatigue, especially when targeting smaller audience segments. Repeatedly exposing the same pool of people to your creative, will render your advertising in-effective or worse create a negative brand impact. Facebook Frequency is a good indicator of […]

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Facebook Campaign Budget Optimizations [Maximize Your Ad Dollars]

Have you ever found yourself micromanaging ads set budgets to make Facebook campaign budget optimizations? Usually, we do this to ensure that the Facebook ads campaign budget is weighted towards the better-performing audiences. However, applying Facebook campaign budget optimizations across ad sets can quickly become a tedious and hand-holding process. Fortunately, Facebook campaign budget optimization is […]

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