Tag: Facebook Pixel

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Facebook Conversion Optimization [No Data No Problem]

Leveraging Facebook Conversion Optimization for key conversion actions is a critical component of running successful Facebook campaigns and can significantly impact performance. However, have you ever tried to launch a campaign with minimal or no historical Facebook Pixel conversion data? What usually happens? You launch your Facebook conversion objective campaign only to find Ad Sets […]

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Set Up Your Facebook Pixel Using Google Tag Manager [Guide]

What is the Facebook Pixel? For every Facebook ad account, you can create and set up a Facebook Pixel using Google Tag Manager. The Facebook Pixel can provide multiple benefits such as:   Capturing site visitor data Build retargeting lists Track standard & custom events & conversions Build lookalike audiences (audience expansions) Provide people based […]

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Facebook Pixel vs Google Analytics Conversions [Post iOS 14]

Facebook Pixel vs Google Analytics conversion tracking discrepancies can be confusing. However, measuring conversions accurately is critical for the success of your Facebook Ads; especially with the upcoming changes related to the iOS 14 privacy update. Before we jump into the details let’s take a quick look at the changes happening with Facebook and Google […]

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