Leveraging Facebook Conversion Optimization for key conversion actions is a critical component of running successful Facebook campaigns and can significantly impact performance. However, have you ever tried to launch a campaign with minimal or no historical Facebook Pixel conversion data? What usually happens? You launch your Facebook conversion objective campaign only to find Ad Sets […]
Note: As of July 1, 2021 the standalone Facebook Analytics tool is no longer available. According to Facebook this is part of an initiative to consolidate business tools. You can learn more about Facebook changes related to iOS14 Privacy updates here.For better Facebook Ads reporting read our blog on how to create Facebook Ads […]
What is the Facebook Pixel? For every Facebook ad account, you can create and set up a Facebook Pixel using Google Tag Manager. The Facebook Pixel can provide multiple benefits such as: Capturing site visitor data Build retargeting lists Track standard & custom events & conversions Build lookalike audiences (audience expansions) Provide people based […]
Facebook Pixel vs Google Analytics conversion tracking discrepancies can be confusing. However, measuring conversions accurately is critical for the success of your Facebook Ads; especially with the upcoming changes related to the iOS 14 privacy update. Before we jump into the details let’s take a quick look at the changes happening with Facebook and Google […]