Tag: Facebook Pixel

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Facebook Conversion Optimization [No Data No Problem]

Leveraging Facebook Conversion Optimization for conversion objective campaigns can yield strong results. However, have you ever tried to launch a campaign with minimal or no historical Facebook Pixel conversion data? What usually happens? You launch the Facebook (conversion objective) campaign only to find Ad Sets stuck in learning, and ad delivery getting minimal traction. This […]

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Set Up Your Facebook Pixel Using Google Tag Manager [Guide]

What is the Facebook Pixel? For every Facebook ad account, you can create and set up a Facebook Pixel using Google Tag Manager. The Facebook Pixel can provide multiple benefits such as:   Capturing site visitor data Build retargeting lists Track standard & custom events & conversions Build lookalike audiences (audience expansions) Provide people based […]

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Facebook Pixel vs Google Analytics Conversions [Post iOS 14]

Facebook Pixel vs Google Analytics conversion tracking discrepancies can be confusing. However, measuring conversions accurately is critical for the success of your Facebook Ads; especially with the upcoming changes related to the iOS 14 privacy update. Before we jump into the details let’s take a quick look at the changes happening with Facebook and Google […]

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