Tag: Facebook Ad Frequency

Establishing [Effective] Frequency for Facebook Ads

Let’s look at Frequency in Advertising before we take a look at controlling Frequency for Facebook Ads. “…the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.” WikipediA So in simple terms: A low frequency means your […]

Tags: Facebook Ad Frequency, Facebook Ads

How To Manage Facebook Frequency [Tip]

As a digital marketer unchecked Facebook Frequency is a thorn in your side. This can cause oversaturation or ad fatigue, especially when targeting smaller audience segments. Repeatedly exposing the same pool of people to your creative, will render your advertising in-effective or worse create a negative brand impact. Facebook Frequency is a good indicator of […]

Tags: Facebook, Facebook Ad Frequency, Tips