Facebook Ad Placement options are numerous and can be confusing. This article looks at all of the available placement options and how to best leverage these against various campaign objectives. Initially, advertising on Facebook meant boosting your post for engagements or promoting a dark post to users in the news feed and on the right […]
What are URL Parameters in Facebook Ads? Facebook Ad URL Parameters are added to the end of your website URL to track where your visitors are coming from. Why is it important to add Facebook Ad URL Parameters? Well to better explain, let’s look at it this way: I wake up late. As I rush to […]
Written by: Gabriel Solberg Read time 16 minutes Accurately tracking Facebook Ads in Google Analytics is now more important then ever. With the upcoming iOS 14 update you can expect to see a 20% – 40% reduction of reported conversions in the Facebook Ads Manager. To clarify, this does not mean Facebook Ads will become ineffective. […]