Tag: Facebook Ads

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Facebook Pixel vs Google Analytics Conversions [Post iOS 14]

Facebook Pixel vs Google Analytics conversion tracking discrepancies can be confusing. However, measuring conversions accurately is critical for the success of your Facebook Ads; especially with the upcoming changes related to the iOS 14 privacy update. Before we jump into the details let’s take a quick look at the changes happening with Facebook and Google […]

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Pre-campaign Transparency

Want to know where your ads will show and make sure that the list of publishers aligns with your Brand? Facebook now lets you see a list of all possible apps and sites where your ads could run, before campaign launch, and block the ones you don’t want to deliver ads to. Go to the […]

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