Note: We left this post as it was written back on 2018 since it is interesting to see what tactics evolve and how other tactics remain fundamental. You can get more recent content related to Apple’s iOS 14 privacy update here. Maybe soon we will have the ability to set up and execute our Facebook […]
Have you ever found yourself pitching a media plan to clients and are not sure how to explain your Facebook Budget Allocation? In fact, what is the minimum budget for Facebook ads? Yes, Facebook has a minimum budget in terms of daily spend that you can set on the Ad Set level to as little […]
Facebook Pixel vs Google Analytics conversion tracking discrepancies can be confusing. However, measuring conversions accurately is critical for the success of your Facebook Ads; especially with the upcoming changes related to the iOS 14 privacy update. Before we jump into the details let’s take a quick look at the changes happening with Facebook and Google […]
Want to know where your ads will show and make sure that the list of publishers aligns with your Brand? Facebook now lets you see a list of all possible apps and sites where your ads could run, before campaign launch, and block the ones you don’t want to deliver ads to. Go to the […]