Written by: Gabe Solberg Read time 3 minutes In this post, I’ll show you how to create Custom Groups in Google Looker Studio, a powerful way to tailor your data reports to your needs. While you can also use Google Sheets formulas to achieve a similar outcome, using Looker Studio’s Custom Group feature offers a […]
Written by: Gabe Solberg Read time 14 minutes Have you ever struggled to get a clear, unified view of your cross-channel marketing performance in a simple-to-use performance dashboard? With data scattered across various platforms, creating a comprehensive dashboard can feel like an impossible task. Yet, having a centralized dashboard is crucial for understanding your performance […]
Written by: Carl Torrence Read time 5 minutes Google Analytics (GA) is one of the most important tools for Ecommerce businesses. This tool is integrated with more than 37.9 million websites and over 9 million websites use Google Analytics 4. It has the highest market share (29.62%) among all web analytics tools. The majority of […]
Written by: Gabriel Solberg Read time 7 minutes Getting SaaS B2B Facebook Ads right is hard. Facebook, a platform that delivers ads at scale, across targeted audiences, is fundamentally the opposite of targeted B2B marketing. As a result, the challenge with Facebook Ads for B2B advertising is not driving leads. The challenge lies in how […]