Feature Updates

New Bing Ads Google Analytics Integration

We’re excited to announce the release of our new Bing Ads (Microsoft Ads) integration for UTM tagging and cost data imports, which allows you to measure Bing Ads conversion CPL and ROAS on the network and keyword breakdown in Google Analytics. With dynamic {Network} and {keyword:default} values, similar to our dynamic values for Facebook Ads, you can gain more granular insights into your Bing Ads performance and measure CPL and ROAS on the placement breakdown in Google Analytics.

After our initial soft launch, we are now officially rolling out our Salesforce Facebook Ads Integration. With the Salesforce integration, you can optimize Facebook ads using real-time Salesforce events. Linking Salesforce enables Facebook to directly optimize for quality conversion signals from your source of truth, Salesforce.

Similarly, to our update in early January, we have added account level Email notification controls to give you more control and ensure that the right person is receiving the right notification across your team.

In this feature update, we introduce our new URL Parameter builder. You can now concatenate static and dynamic URL Parameter values and customize the delimiter with an underscore, space, or dash in a simple drag and reorder interface.

After hearing your feedback we recently added a quality of life improvement. Now you can control who on your team receives Data Connector Email Updates.

This feature update includes improved processing speeds and new plan and account limits.

We are excited to release two new premium features; Dynamic Data Connectors and Clear Cost Data Sets.

After listening to customer feedback we recently made some additional improvements to increase Data Connector visibility.

EasyAutoTagging’s feature updates including a revamped and updated notification system and system wide backend improvements.