Written by: EasyAutoTagging Staff Read time 2 minutes Bing Ads, a Microsoft-owned advertising platform, enables advertisers to showcase their ads on both Bing and Yahoo search engines. Meanwhile, Google Analytics 4, a widely-used web analytics tool, offers a comprehensive solution for monitoring website traffic. However, Google Analytics 4 can also be leveraged to track data […]
Written by: EasyAutoTagging Staff Read time 5 minutes One way to enhance your reporting in GA4 is by importing cost data via the GA4 SFTP Method. You can import cost data manually via the CSV method or through the SFTP (Secure File Transfer Protocol) method. The SFTP method allows you to combine your marketing costs […]
Written by: EasyAutoTagging Staff Read time 10 minutes In the world of digital marketing, Google Analytics is an essential tool that provides businesses with the data they need to optimize their digital strategy. When we talk about UA and GA4, we are referring to two different versions of Google Analytics. UA stands for Universal Analytics, […]