The Google Analytics Data Import feature is great for importing advertising data from non-google platforms such as Facebook. Having the ability to analyze Facebook Cost Data for your direct response traffic campaigns in Google Analytics can provide multiple benefits: First of all, it allows you to look at all of your Facebook Cost Data and […]
A blog about data-driven marketing.
EasyAutoTagging – Built to Automate Campaign Tagging & Tracking at Scale
I often come across this question: How to set up Facebook Ad Tracking in Google Analytics? You can track Facebook Ads in Google Analytics with UTMs. Each ad needs to have UTM Parameters added on Facebook. So that when a link is clicked it is attributed and can in Google Analytics reports That was the […]