For Auto Tagging Google Ads, what parameter does Google Ads include in the destination url? utm= urlid= adid= gclid= The correct answer is Gclid. Gclid stands for Google Click ID. Google Ads appends the Gclid preceding any fragment or custom UTM parameter. This allows Google to track Google Ads data in Google Analytics. Why Enable […]
Welcome to this edition of the EasyAutoTagging newsletter! It’s no secret that digital marketing moves fast and here are some of the most recent updates: Is Blockchain going to save advertising? YouTube can now measure sales lift Facebook will migrate all bidding to Campaign level bidding A picture is worth a 1000 words… Will TikTok […]
How much time do you spend updating your Marketing Dashboard every week? What if I told you that you can reduce the time it takes to update your weekly or monthly report template by more than 50% for free using Google data studio? Reporting can make or break you as a digital marketer. According to […]
Let’s face it tracking digital marketing funnels for non-transactional conversions (i.e. non-Ecommerce goals not part of a purchase funnel) in Google Analytics is anything but straightforward. However, there are some workarounds such as: Building goal funnels in data studio. Using the Funnel Visualization report. Tweaking Google Analytics Ecommerce funnel (Checkout Behavior report) to track non-transactional conversions. […]