Written by: Gabriel Solberg Read time 7 minutes What does Google Ads Broad Match and Facebook Ads have in common? Well nothing really, but hear me out. When you think of Facebook LAL (Lookalike) audiences I highly doubt Google Ads Broad Match Search Keywords cross your mind. But you would be surprised at the […]
Modern marketing is pretty far removed from the age of Mad Men. Rather than creativity, it’s focused on KPIs, numbers and, most importantly – constant data monitoring. Now data plays a vital role in marketing decisions. And it’s no surprise. DDDM – or data-driven decision-making – is the approach most companies take to their business. […]
Do you know how Apple’s iOS 14 update will affect your advertising? Are you wondering WTF Google’s FLoC is? Well, you’ve come to the right place! All of the recent news surrounding data privacy and digital marketing is enough to make your head explode 🤯. Does the iOS 14 update prioritize profits or […]
Written by: Gabriel Solberg Read time 13 minutes Are you wondering how Apple’s iOS 14 Privacy Update will impact your Facebook conversion data? You’re not alone. With over 60% of US mobile devices running on iOS, your concern is certainly legitimate. To make matters worse, iOS users tend to be high-value prospects. The […]