Facebook is a robust and versatile advertising platform, to keep it that way, there are ongoing New Facebook Updates to their advertising platform. Especially given Facebook’s annual growth in advertising revenue they have an excellent reason to keep their head in the game. Facebook’s U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. […]
The number of active advertisers using the Facebook Ads Manager more than doubled from 3 Million in 2016 to 9 Million in 2020. Certainly, there is a good reason for this. Considering that 71% of American adults (and 74% of high income earners $75K+) spend an average of 38 minutes on Facebook each day. […]
Google Analytics is super valuable when it comes to measuring website user behavior and tracking conversions. However, installing Google Analytics on WordPress can be tricky which is why I put together a post on how to add Google Analytics to WordPress. Why WordPress? WordPress is a super popular platform, and according to some of the […]
The tracking methodology for each platform can vary causing some confusion on how to read Google Analytics and Facebook conversion Attribution. This infographic breaks down the tracking and attribution nuances so that you can leverage the power of each to become a better marketer.