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Quiet the Noise with Lowercase Google Analytics Filters

So what do Lowercase Filters in Google Analytics specifically have to do with noise? Google Analytics Filters are set on the View Level to organize and segment data. Let’s say you made sure to have a clean and organized tagging convention in place that neatly lines up with your measurement plan. Only to find that […]

Tags: Data, Filters, Google Analytics, Reporting, Tips

Killing non-converting Search Campaigns? Make sure to check these Data-Driven Attribution Metrics first.

Written by: Gabriel Solberg Read time 6 minutes The limitations of data-driven attribution tools are one of my most significant challenges in the world of digital marketing today. No one has yet mastered a way to seamlessly collect and track data across multiple devices and channels throughout a customer’s fragmented journey. Existing Attribution […]

Tags: Adwords, Attribution, Conversion Tracking, Data, PPC

Tag: Data

Quiet the Noise with Lowercase Google Analytics Filters

Killing non-converting Search Campaigns? Make sure to check these Data-Driven Attribution Metrics first.