How does the Facebook Business Manager work and why should you use it? For one thing, it’s a valuable tool to have in your arsenal. Especially if you are managing multiple ad accounts, pages and pixels across a team. According to Facebook anyone can use the Business Manager: “Small to large businesses use Business […]
Welcome to this edition of the EasyAutoTagging newsletter! It’s no secret that digital marketing moves fast and here are some of the most recent updates: Is Blockchain going to save advertising? YouTube can now measure sales lift Facebook will migrate all bidding to Campaign level bidding A picture is worth a 1000 words… Will TikTok […]
Note: This post talks about campaign tracking in Google Analytics and Facebook through automated monitoring of data anomalies. To learn more about detailed Google Analytics campaign tracking during set up i.e., using UTM Parameters you can reference these posts on Setting up URL Parameters for Facebook Ads and tracking Facebook Ads in Google Analytics. Why is it […]
Facebook is a robust and versatile advertising platform, to keep it that way, there are ongoing New Facebook Updates to their advertising platform. Especially given Facebook’s annual growth in advertising revenue they have an excellent reason to keep their head in the game. Facebook’s U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. […]