Google Analytics is a powerhouse tracking and reporting tool and along with it comes a comprehensive suite of Google Analytics Features. It is only natural that some features will be missed. But as a digital marketer, I am always exploring and pushing the boundaries of the tools in use. Here I have compiled a simple […]
Let’s look at Frequency in Advertising before we take a look at controlling Frequency for Facebook Ads. “…the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.” WikipediA So in simple terms: A low frequency means your […]
Written by: Gabriel Solberg Read time 17 minutes Note: We left this post as it was written back in 2018 since it is interesting to see what tactics evolve and how other tactics remain fundamental. You can get more recent content related to Apple’s iOS 14 privacy update here. Maybe soon we will have the […]
In this post I will take a look at analyzing soft conversions using Goal Funnels in Data Studio. In a previous post Often Overlooked [but important] Event Goals in Google Analytics, I covered setting up and tracking event goals in Google Analytics. So let’s explore how tracking soft conversion can help you understand a user’s journey […]