Why Track Events Goals in Google Analytics? For one thing, Tracking Event Goals in Google Analytics gives you insights that are valuable and specific to your business. Furthermore, Events that align with your key business objective are crucial to understanding how users from various sources paid and organic are interacting with your website and moving […]
Following the mishandling of Cambridge Analytica’s abuse of user data, Facebook is taking pre-emptive measures across the board, including Facebook Ad Targeting, to clean up its data practices including the removal of all private and public Facebook Third-Party Data Targeting. Note: Ginny Marvin points out that GDPR (General Data Protection Regulation) going into effect May of 2018 […]
So what do Lowercase Filters in Google Analytics specifically have to do with noise? Google Analytics Filters are set on the View Level to organize and segment data. Let’s say you made sure to have a clean and organized tagging convention in place that neatly lines up with your measurement plan. Only to find that […]
Leveraging Facebook Conversion Optimization for key conversion actions is a critical component of running successful Facebook campaigns and can significantly impact performance. However, have you ever tried to launch a campaign with minimal or no historical Facebook Pixel conversion data? What usually happens? You launch your Facebook conversion objective campaign only to find Ad Sets […]