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Google AutoTagging vs. Manual Tagging – Do You Know the Difference?

Understanding the difference between Google AutoTagging vs. Manual Tagging and properly implementing one or both of these methods is important for campaign tracking and data consistency. As marketers, it is imperative that we can define the digital initiatives driving success and tracking parameters give us the ability to do this. This naturally makes us want […]

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Step Up Your Game & Track Custom UTM Parameters in Google Analytics

Ever find yourself limited by standard UTM Parameters and wish you could see Custom UTM Parameters in Google Analytics reports? I have, and from what I came across in forums others have as well. As a result, I was prompted to write a simple step-by-step guide. Before I show you how to track Custom UTM […]

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Facebook Ad Targeting Done Right [Without Partner Categories]

Following the mishandling of Cambridge Analytica’s abuse of user data, Facebook is taking pre-emptive measures across the board, including Facebook Ad Targeting, to clean up its data practices including the removal of all private and public Facebook Third-Party Data Targeting. Note: Ginny Marvin points out that GDPR (General Data Protection Regulation) going into effect May of 2018 […]

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