Tag: Google Analytics

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5 [Underused] Google Analytics Features

Google Analytics is a powerhouse tracking and reporting tool and along with it comes a comprehensive suite of Google Analytics Features. It is only natural that some features will be missed. But as a digital marketer, I am always exploring and pushing the boundaries of the tools in use. Here I have compiled a simple […]

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How To Create Behavior Flows [Using Goal Funnels in Data Studio]

In this post I will take a look at analyzing soft conversions using Goal Funnels in Data Studio. In a previous post Often Overlooked [but important] Event Goals in Google Analytics, I covered setting up and tracking event goals in Google Analytics. So let’s explore how tracking soft conversion can help you understand a user’s journey […]

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