Tag: Google Analytics

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Facebook Pixel vs Google Analytics Conversions [Post iOS 14]

Facebook Pixel vs Google Analytics conversion tracking discrepancies can be confusing. However, measuring conversions accurately is critical for the success of your Facebook Ads; especially with the upcoming changes related to the iOS 14 privacy update. Before we jump into the details let’s take a quick look at the changes happening with Facebook and Google […]

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How to Import Facebook Ads Cost Data to Google Analytics

The Google Analytics Data Import feature is great for importing advertising cost, impression and click data from non-google platforms such as Facebook.     Having the ability to analyze Facebook Cost Data for your direct response traffic campaigns in Google Analytics can provide multiple benefits:   First, it allows you to look at all of […]

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