Google Analytics is a powerhouse tracking and reporting tool and along with it comes a comprehensive suite of Google Analytics Features. It is only natural that some features will be missed. But as a digital marketer, I am always exploring and pushing the boundaries of the tools in use. Here I have compiled a simple […]
In this post I will take a look at analyzing soft conversions using Goal Funnels in Data Studio. In a previous post Often Overlooked [but important] Event Goals in Google Analytics, I covered setting up and tracking event goals in Google Analytics. So let’s explore how tracking soft conversion can help you understand a user’s journey […]
Why Track Events Goals in Google Analytics? For one thing, Tracking Event Goals in Google Analytics gives you insights that are valuable and specific to your business. Furthermore, Events that align with your key business objective are crucial to understanding how users from various sources paid and organic are interacting with your website and moving […]
So what do Lowercase Filters in Google Analytics specifically have to do with noise? Google Analytics Filters are set on the View Level to organize and segment data. Let’s say you made sure to have a clean and organized tagging convention in place that neatly lines up with your measurement plan. Only to find that […]