As a digital marketer unchecked Facebook Frequency is a thorn in your side. This can cause oversaturation or ad fatigue, especially when targeting smaller audience segments. Repeatedly exposing the same pool of people to your creative, will render your advertising in-effective or worse create a negative brand impact. Facebook Frequency is a good indicator of […]
Note: As of July 1, 2021 the standalone Facebook Analytics tool is no longer available. According to Facebook this is part of an initiative to consolidate business tools. You can learn more about Facebook changes related to iOS14 Privacy updates here.For better Facebook Ads reporting read our blog on how to create Facebook Ads […]
Have you ever found yourself micromanaging ads set budgets to make Facebook campaign budget optimizations? Usually, we do this to ensure that the Facebook ads campaign budget is weighted towards the better-performing audiences. However, applying Facebook campaign budget optimizations across ad sets can quickly become a tedious and hand-holding process. Fortunately, Facebook campaign budget optimization is […]
What is the Facebook Pixel? For every Facebook ad account, you can create and set up a Facebook Pixel using Google Tag Manager. The Facebook Pixel can provide multiple benefits such as: Capturing site visitor data Build retargeting lists Track standard & custom events & conversions Build lookalike audiences (audience expansions) Provide people based […]