Generating custom UTM Parameters for your Facebook campaigns is not always straightforward. This guide provides an overview of the standard and detailed approach you can use to leverage available UTM Parameter fields to track granular Facebook campaign data in Google Analytics. Enjoy 🙂
Facebook Pixel vs Google Analytics conversion tracking discrepancies can be confusing. However, measuring conversions accurately is critical for the success of your Facebook Ads; especially with the upcoming changes related to the iOS 14 privacy update. Before we jump into the details let’s take a quick look at the changes happening with Facebook and Google […]
Want to know where your ads will show and make sure that the list of publishers aligns with your Brand? Facebook now lets you see a list of all possible apps and sites where your ads could run, before campaign launch, and block the ones you don’t want to deliver ads to. Go to the […]
Written by: Gabriel Solberg Read time 13 minutes How does Google Data Studio Facebook Ads Reporting work? Don’t expect a straightforward answer. Data Studio is part of the Google product stack and Facebook isn’t. So naturally, there won’t be a built-in integration. However, with a combination of free and low-cost tools. You can […]