So what do Lowercase Filters in Google Analytics specifically have to do with noise? Google Analytics Filters are set on the View Level to organize and segment data. Let’s say you made sure to have a clean and organized tagging convention in place that neatly lines up with your measurement plan. Only to find that […]
Leveraging Facebook Conversion Optimization for key conversion actions is a critical component of running successful Facebook campaigns and can significantly impact performance. However, have you ever tried to launch a campaign with minimal or no historical Facebook Pixel conversion data? What usually happens? You launch your Facebook conversion objective campaign only to find Ad Sets […]
Written by: Gabriel Solberg Read time 6 minutes The limitations of data-driven attribution tools are one of my most significant challenges in the world of digital marketing today. No one has yet mastered a way to seamlessly collect and track data across multiple devices and channels throughout a customer’s fragmented journey. Existing Attribution […]
Have you ever found yourself pitching a media plan to clients and are not sure how to explain your Facebook Budget Allocation? In fact, what is the minimum budget for Facebook ads? Yes, Facebook has a minimum budget in terms of daily spend that you can set on the Ad Set level to as little […]